Lil'Chef

4.7
Easy
Stuffed Zucchinis
By: Noah Yu
25 mins
300 cal
Ingredients
Instructions
Nutrition
Description
Ingredients
Level up your veggie game! Packed with protein, savoury goodness and melty cheese, these stuffed zucchinis are fun, filling, and perfect for meal prep!
Servings:
3

6 medium zucchinis

600g of ground chicken

1 potato

1 onion

1 bell pepper

2 cloves of garlic

300g of shredded cheese

2 tbsp of olive oil

1/4 tsp of salt

ground pepper
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19:27
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1 recipe
10 items

Stuffed Zucchini
Servings:
3
Stuffed Zucchinis

6 medium zucchinis

600g of ground chicken

1 potato

1 onion

1 bell pepper

300g of shredded cheese
19:27
You don’t have to eat
like a fridge scavenger
Lil’Chef
For:
QTMA
Role:
Product Designer
Tools:
Figma
Timeline:
Aug 2024 - Dec 2024
Team:
1 PM, 2 Designers, 4 BAs, 4 Dev
Context:
QTMA is Canada’s premier product development club and tech incubator. Over the course of the year, four multi-disciplinary teams compete to build and launch the best software product. On my team I worked alongside a PM, BAs, Devs, and received feedback and support from a senior designer. Lil’Chef is my team’s product.
Background:
We asked dozen’s of students on campus what pain points they had and they all had 1 major pain point in common that we could all relate to. Cooking!
Problem Statement
Many young adults struggle with finding the motivation to cook, from finding meals that align with their health goals and dietary restrictions to managing preparation within time and budget constraints.
Solution

Tailored to You and Your Goals
Extensive onboarding process and filtering selection to fit your unique taste profile and goals
Swipe to Find Recipes
Swipe left to dislike, right to save.
With each swipe, Lil’Chefs database is curating recipes just for you!

Meal Planning Made Easy
Add ingredients to your shopping list and check them off as you go!
Add recipes to your meal planner: Breakfast, Lunch, Dinner... SNACKS!!

Cook With Confidence
Recipe instructions that are easy to read and follow. Julienne whattt?

Research:
I collaborated with the BA’s on my team to conduct over 50 user interviews.
The key findings among these users were:
70%
of students and new graduates
are not confident in their cooking skills
75%
have faced decision fatigue when choosing what to cook
68%
want a product that can help them with decision making and building their skills
85%
want to spend less money on takeout by cooking but lack the time

Design Goals + Key Features:
Reduce the barriers of entry to cooking
Simple, easy to follow recipes
Shopping list generation
Personalization (Onboarding, filters, meal planner)
Gamification
Information Architecture:

Competitive Analysis:
With many other cooking apps already out there, my team and I were able to identify opportunities to set our product apart from the competition, while solving the major pain points we found in our research.

Lo-fis:
Early on in the design process, I mocked up these low-fidelity wireframes to confirm the user flow as well as ideate the overall design scheme and branding.






Hi-fi and Prototype:
After the general flow was established, I worked on drastically improving the UI and UX, cleaning up the flow even more, also finalizing the branding, and prototyping the entire app.
Visual Design:
Clean, Simple, Approachable

Handing it off to the devs:
After finishing the hi-fidelity designs and prototyping the entire app,
I was finally able to hand it completely off to the developers to develop.
We frequently communicated about the interaction design vision,
and editing certain design elements to reduce the coding time to meet
the fall demo day deadline.
Fall Demo Day
After finishing our MVP for Lil’Chef I built a pitch deck that my product team
and I used to pitch our app to a panel of judges and receive feedback.


Reflection and Next Steps
After many late night slack threads, gallons of coffee downed, and last minute edits,
Lil’Chef finally released its MVP to students at Queens!
Although we didn’t win fall demo day, the Lil’Chef team received valuable feedback
and are ready to win in the winter at McKinsey for winter demo day!
During the design process, I hit a few roadblocks including feeling stuck at times due to a lack of communication from the BAs and Devs, and overcomplicating the design at
times trying to account for every pain point gathered from our interviews.
Looking forward to the future, the Lil’Chef team is currently conducting beta testing of our MVP with a small group of 40 users to receive user testing feedback. Our team plans to continue to improve and develop our app implementing features like ingredient delivery integration, a hands-free walk through process, and further gamification before winter demo day in March.
As the product designer of this team, my work moving forward is cut out for me. Iterating on my hi-fi designs from received feedback and data from user tests, and implementing the new features into the app.
I can’t wait to continue on this journey with the Lil’Chef team!
Look out for Lil’Chef on the app store soon!